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Suby’s analytics dashboard gives you a real-time view of your business performance, from a high-level overview down to individual payment attempts. All data is filterable by period and exportable as CSV.
Throughout Analytics, data is always split between classic payments (card, Apple Pay, Google Pay, Klarna, bank transfer) and crypto payments, so you can see how each side of your business is performing.
Analytics

Overview

The Overview tab gives you a snapshot of revenue across different views and timeframes.

Revenue Views

Switch between gross and net revenue (after fees and refunds), and view cumulative revenue over time.

Timeframes

1 month, 3 months, 1 year, or a custom date range.

By Product

Break revenue down by individual product, useful if you have multiple subscription tiers or a mix of one-time and recurring products.

By Customer

See revenue broken down per customer, to identify your top spenders.

By Country

See revenue broken down by country, and split your customer base by country to see where your business is growing.

Payments

A detailed, transaction-level view of how your payments are performing.

Successful Payments

Total completed payments over your selected period.

Payment Attempts

Every attempt, successful or not, giving you the full funnel.

Conversion Rate

The share of payment attempts that end up successful.

Payment Method Breakdown

See which payment methods, card, Apple Pay, Google Pay, Klarna, crypto, your customers use most.

Declines & Decline Reasons

Track decline volume and drill into why payments are declined, insufficient funds, wrong PIN, 3DS not authorized, and other reasons.

Recent Transactions

A live feed of your most recent transactions, right from the Analytics view.

Subscriptions

Track recurring revenue and see exactly what’s coming up.

Subscription Volume

Track the number of active subscriptions over time.

Subscription Calendar

See exactly who’s getting charged and when, upcoming subscription payments laid out on a calendar. Cancel any subscription directly from the calendar view.

Churn

Track how many subscriptions are cancelled or lapse over your selected period.

Customers

By Country

See where your customers are located.

By Type

Split your customers between subscription customers and one-time purchasers.

Time Filters

Filter Overview and other metrics by any of the following periods: